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Ethermac Exchange-Taylor Swift's Travis Kelce-themed jewelry is surprisingly affordable. Here's where to buy
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Date:2025-04-09 01:41:02
Travis Kelce and Ethermac ExchangeTaylor Swift are taking their friendship bracelets to the next level.
Their love story started over the summer when Kelce made a beaded friendship bracelet for Swift, a concert tradition among Swifties, at her Eras Tour stop at Kansas City's Arrowhead Stadium, the same football stadium Kelce headlines with the Kansas City Chiefs. Although he wasn't able to give it to her at the time, he publicly declared his intentions with the pop superstar.
"I was a little butt-hurt I didn’t get to hand her one of the bracelets I made for her," Kelce recalled on the "New Heights" podcast in July. "I wanted to give Taylor Swift one with my number on it."
Well, fast forward to February, Swift has multiple pieces of customized jewelry in honor of Kelce, including a No. 87 jersey ring. The couple also has matching diamond tennis friendship bracelets.
Following the Chiefs' AFC Championship win over the Baltimore Ravens on Sunday to advance to Super Bowl 58, Swift and Kelce shared a celebratory hug and smooch on the field. Fans not only got a close-up of the couple, everyone got a peek at Swift's custom game-day jewelry that pays tribute to the guy on the Chiefs.
SUPER BOWL CENTRAL: Latest Super Bowl 58 news, stats, odds, matchups and more.
WATCH:Taylor Swift and Travis Kelce share celebratory kiss after Chiefs win AFC championship
Swift has gone viral in the past with her custom gear — Remember her Kelce puffer jacket created by Kristin Juszczyk, wife of 49ers standout? — and Sunday was no different. Although Swift is a billionaire, some of her jewelry is surprisingly affordable. Here's what Swift wore to the game and where you (yes, you) can buy it:
Rings from EB and Co., Mejuri
EB and Co., a woman-owned, local-owned jewelry boutique in Kansas City, has an entire collection of accessories dedicated to the Chiefs, from headbands to earrings and rings. One of those rings ended up on the finger of Swift. (Not that ring finger just yet, Swifties.)
Swift was seen rocking the "Kansas City Chiefs #87 Tight End Jersey Ring," an adjustable, gold-plated ring that features Kelce's jersey, while celebrating alongside her beau following their AFC Championship win.
The No. 87 ring retails at $14. The exact ring she has is currently sold out and is available for preorder. Although fans won't be able to get their hands on the Kelce ring until March, there is other Kelce-Swift jewelry available, including No. 87 earrings and Swift hoop earrings.
Swift was also spotted in a Mejuri Heirloom ring featuring a 14K carat gold band and a crimson gemstone, a hue similar to Chiefs colors. The ring, which the website said is "selling fast," retails for $598.
BaubleBar Necklace
Swift paired her signature red lip and red sweater with a pendant necklace from BaubleBar's Wear by Erin Andrews collection. The gold-plated dog tag pendant, which retails for $44 online, features "the Kansas City Chiefs logo on one side and "Chiefs Kingdom" surrounded by a pavé border on the other side," the descriptions reads.
The necklace is currently sold-out but shoppers can join the wishlist to get notified when its back in stock.
Wove Friendship Bracelet
Swifties give friendship bracelets during her Eras Tour in honor her 2022 song “You’re On Your Own, Kid": "So make the friendship bracelets/Take the moment and taste it/ You've got no reason to be afraid."
Instead of beads, Swift and Kelce have upgraded to diamonds. Swift was spotted in a custom diamond tennis friendship bracelet from Wove's collection with professional golfer Michelle Wie West. Swift opted for the initials TNT and Kelce has a matching one, Wove confirmed to USA TODAY Sports.
The bracelet, which can be purchased in white gold, yellow gold or rose gold, retails for $6,060.
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